By Gideon Chukwuemeka Ogbonna
Recently, a Facebook user complained of her inability of garnering likes and comments to her post despite the number of friends she had.
I must admit that it is a wonderful feeling to make a posts on Facebook or on a blog and see people react to them, leave comments, and share them even. Gives you this sense of fulfillment – that your words are sugar in a world of ants. So when I read the complaint of this lady, I understood. Like how could she have 3000+ friends and struggle with miserly 100 to 200 likes or less? (Her target: an average of 2500 likes per post and 700 comments). How could her Facebook friends (people she termed ghosts and monitoring spirits) deny her this heady sense of fulfillment? How sad.
This caused some goodhearted fellows to run her aid and soothe her pain before she’d jump off a cliff. They told her of algorithms and things Zuckerberg put in place to make the blue and white plane a sane, habitable place.
However, beyond codes, mathematics, and algorithms, what actually attracts people to a post is content. And not just content, you have to deliberate about churning out this content with consistency. All the big names on the Nigerian Facebook space who have been labelled with the fancy title, “Facebook Celebrities,” are people who are consistent with what they do. Applies to Twitter, Instagram, and LinkedIn too. The social media space has evolved from just connecting people to making people see themselves as brands. Their words become their identity (or “AIDENINY” as Charles Okocha now calls it). Charles Okocha fits perfectly into this talk about content and consistency. Man has been consistent his gangster demeanour, risible American accent, and packaged idiocy. And here we are chanting words like: Amo Shine, I deserve some accolades, and I have an Aideniny.
…beyond codes, mathematics, and algorithms, what actually attracts people to a post is content.
What about Lasisi Elenu, or Broda Shaggi. Men who describe themselves as, “Nigeria’s No. 1 Ranter,” and “Nigeria’s No. 1 Fine Boy Agbero” respectively.
Content, with consistency, is all there is. It comes before algorithm. Algorithm pegs the percentage of people that has access to your post. That is why Nicki Minaj with her 89.3 million followers on Instagram can only rake about 1 million to 2.5 million likes per post. And Christiano Ronaldo gets a range of 5-11 million likes per post despite his 136 million followership.
Therefore work on content – Music. Art. Writing. Spirituality. Academia. Cooking. Sports. Wits. Humour. Anything. Content seduces people. Consistency keeps them.
Developing content takes time. And while you are it, stop being needy. You don’t tell people what to do with their phones, their internet connection, their time.
Content seduces people. Consistency keeps them.